Film Industry Creates Niche Housing Demand
New Orleans’ robust film industry means high demand for short-term rental properties in and around the New Orleans area, and Realtors and property owners are jumping on the market.
There are 50 private homes listed on the New Orleans Film Commission’s website as temporary housing for cast and crew. Numerous location scouts and Realtors are also listed at filmneworleans.org, offering their services for those in the industry.
The market is so in demand that Robyn Flanery with Restoration Realty has made finding properties for the film industry her full-time job.
“The most lucrative (part) is the cast and crew housing. They want a house with all utilities paid and furnished,” Flanery said. “It’s kind of a niche market because a lot of the things out there for the film industry are not listed on the (Multiple Listing Service).”
It’s takes some creativity to be successful, Flanery said, especially with helping find set locations.
More homeowners have shown interest in listing their properties as well. Flanery said there recently was a seminar for property owners in the English Turn subdivision to learn how to list their homes.
Realtors’ commissions vary for each listing.
“I’ve gotten 60 percent of first month rent, some deals I get 15 percent of each month’s rent. It totally depends. Sometimes I get a flat fee as a consultant,” she said. “I may rent your house for $12,000 a month or $3,000 a month.
The New Orleans Film Commission accepts submissions and photos from property owners and lists available properties on its website. That includes housing for cast and crew as well as film locations.
Flanery said property owners should factor in the cost for utilities when considering how much to rent their properties for and said to make sure they are working with a production that’s registered with the city’s film commission.
While there are plenty of houses available, there is a high demand for more commercial space in the Garden District and Bywater areaa for post-production offices, Flanery said.
“That’s where they want to have their production offices,” she said. “If we continue to have decent weather and no more issues, I can see this being a really sustainable industry.”
By Jenny Peterson, Associate Editor, POSTED: 07:41 AM Tuesday, February 8, 2011