Want to Convince Renters That Your Home Is the Best?
When the rental market is small, you’ll have little trouble finding a suitable tenant for your home. However, when the market is flooded, you’ll need to be smart about your advertising to convince prospective tenants that your rental is the best option for them. When you’re developing an advertising strategy, make sure you consider these points.
1. Create a web page with great images.
This is the digital age, and nearly everyone uses the internet to make big decisions. If you don’t have a web page, you’re missing out on one of the most cost effective forms of advertising. The most important thing to include on your site is a gallery of clear, professional-quality photos of your rental. If you include your contact information with photos, you can even set up viewings of the rental with prospective tenants via email correspondence or a contact form on your site. List with us at AscensionCorporateRentals.com!
2. List the amenities and best-selling features of your home.
You should also note all the wonderful extras your home has to offer. This list should include absolutely everything that may set your rental apart from others; don’t skip anything just because it doesn’t seem important to you. People have unique tastes, so what seems unimportant to one person may be the perfect amenity for someone else. You should include a list of rooms, as well as a floor plan. You might also include the bathroom setup (shower, tub, combo shower and tub, etc.), as well as whether the kitchen has gas or electric appliances. Renters love to know these little details.
3. Accept pets.
Many renters are looking for a home that accepts their furry critters with open arms. If you don’t mind pets (with a deposit, of course), then state that clearly in all your advertising. Think carefully about this approach. Accepting pets is a great way to differentiate your place in the market, however it is not without risks. Plan and budget for the potential pet stains, smells, dander, and fleas.
4. Include a list of nearby attractions, restaurants, and entertainment.
Some renters may not be familiar with the area, especially if they’re traveling to your city from another state. You can help ease any worries they have about your location by listing nearby attractions, restaurants, and entertainment options. You might also include the closest schools for renters who have children.
5. Be open to requests.
If your applicant has special requests, be receptive as long as they’re reasonable. If one prospective tenant has this concern, it’s likely that others will as well.
There are many ways to entice renters, but the most important thing is to be personable and friendly. No one wants to rent from a grumpy landlord. If you advertise your home accurately and stay open to specific requests, you’ll likely have a renter in no time.
How to Attract Renters to Your Home